Key information

Teaching department:  UCL School of Management
Credit value:  15
Restrictions:  This module is only available to UCL MBA students. You must have first completed the Business Strategy module.

This module provides an introduction to business and entrepreneurship. It covers methods for analysing, specifying, designing and launching high-tech businesses along with strategies for the assessment of a new business opportunity and techniques for effective business planning to secure the necessary resources (including finance). The module introduces frameworks to assess and mitigate key risks to new ventures including those relating to personnel, markets and technologies.

The module will draw on a range of case studies of high-technology ventures to illustrate the challenges of creating high-potential enterprises.

By the end of this module, you should be able to:

• evaluate the full potential of a new business concept and hence understand the difference between a true opportunity and just another “neat” idea
• apply tools and frameworks that accelerate the process of developing, validating and refining new business models
• articulate compelling value propositions for customers, investors and supporters
• develop teams and relationships that effective support value delivery and capture
• discuss and debate module topics with leaders from other cultures and industries.

Methods of assessment:

Mark scheme:  Letter grades

Module leader:  James Berry

Who to contact for more information:  admissions@onlinelearning.ucl.ac.uk