Key information

Teaching department:  UCL School of Management
Credit value:  15
Restrictions:  This module is only available to UCL MBA students. You must have first completed the Business Strategy module.

The aim of this module is to help you develop a strong conceptual foundation for maximising value from technological innovation. It introduces concepts and frameworks for analysing the special case of how firms can create, commercialise and capture value from technology-based products and services. The module is for managers and leaders who want to understand strategic decision-making for high-technology companies and the impact of technology on other industries. You should also take this module if you want to learn more about commercialising technology, how to manage innovation within a corporation or how to protect an invention you might want to commercialise.

By the end of this module, you should be able to:

• understand the economic, technological and social characteristics of technology industries
• identify and analyse key strategic concerns in technology industries, such as R&D management, network effects and business model development
• understand the function of multi-sided platforms and how technology facilitates such business models
• understand how entrepreneurs and institutional actors guide the creation of nascent industries
• apply the concepts learned in class to analyse real world business problems and create actionable recommendations for how to address them
• discuss and debate module topics with leaders from other cultures and industries.

Methods of assessment:

Mark scheme:  Letter grades

Module leader:  Sruthi Thatchenkery

Who to contact for more information:  admissions@onlinelearning.ucl.ac.uk