Credit value: 15
Restrictions: This module is only available to UCL MBA students. You must have first completed the Business Strategy module.
The aim of this module is to help you develop a strong conceptual foundation for maximising value from technological innovation. It introduces concepts and frameworks for analysing the special case of how firms can create, commercialise and capture value from technology-based products and services. The module is for managers and leaders who want to understand strategic decision-making for high-technology companies and the impact of technology on other industries. You should also take this module if you want to learn more about commercialising technology, how to manage innovation within a corporation or how to protect an invention you might want to commercialise.
By the end of this module, you should be able to:
Methods of assessment: