Entrepreneurial Strategy

Key information

Teaching department:  UCL School of Management
Credit value: 
Restrictions:  This module is only available to UCL MBA students. You must have first completed the Business Strategy module.


This module provides an integrated strategy framework for entrepreneurs. The module is structured to provide grounding in the core strategic challenges facing start-up innovators, and offers a synthetic framework for the development and implementation of entrepreneurial strategy in dynamic environments. A central theme of the module is that, to achieve competitive advantage, technology entrepreneurs must balance the process of experimentation and learning inherent to entrepreneurship with the selection and implementation of a strategy that establishes competitive advantage. Building on the tools and frameworks developed in “Business Strategy,” the modules identifies the essential strategic challenges for entrepreneurs seeking to take advantage of a novel opportunity, and the logic of particular strategic commitments and positions that allow entrepreneurs to establish competitive advantage.

Intended learning outcomes

By the end of this module, you should be able to:

  • assess the suitability, feasibility and acceptability of strategies in high-tech contexts
  • understand various schools of thought regarding strategy formation and apply them to creating or allowing the emergence of ‘personal’ strategies, startup strategies and innovation strategies in large businesses
  • select between IP-based, disruptive, architectural and value chain based strategies and understand the management implications of building a startup according to that strategic choice
  • discuss and debate module topics with leaders from other cultures and industries.

Module deliveries for 2020/21 academic year

Teaching and assessment

Methods of assessment:

  • Class interaction (30%)
  • Classwork: Group case analysis (20%)
  • Classwork: Group case analysis (20%)
  • Classwork: Individual paper (30%)
Mark scheme:  Letter grades

Other information

Module leader:  Kenny Ching

Who to contact for more information: