Business Strategy

Key information

Teaching department:  UCL School of Management
Credit value: 
Restrictions:  This module is only available to UCL MBA students. You must have first completed The Data Analytics Advantage module.
Alternative credit options: 
There are no alternative credit options available for this module.


This module teaches the basics of strategy, allowing you to analyse the implications of business actions within a broader market context. The module will explore questions including: How in times of turbulent change does leadership and strategy from the top influence results? How can businesses balance efficiency with market agility?

Intended learning outcomes

By the end of this module, you should be able to:

  • understand the basics of what competitive advantage is and what the main sources of competitive advantage are (inside and outside a firm)
  • understand how to analyse external (e.g. industry structure and institutional environment) and internal (e.g. resources, capabilities and culture) sources of competitive advantage, as well as the links between the two
  • understand the fundamental types of market and non-market strategies available to strategy-makers
  • demonstrate the capacity to assess where the competitive advantage of a firm presently lies, as well as future opportunities and potential threats
  • formulate recommendations to build, improve, recover or defend the competitive advantage of a firm at a given time.

Module deliveries for 2022/23 academic year

Teaching and assessment

Methods of assessment:

  • Class interaction (30%)
  • Classwork: Group paper (30%)
  • Test: Case analysis (40%)
Mark scheme:  Letter grades

Other information

Module leader:  Davide Ravasi

Who to contact for more information: