Teaching department:UCL School of Management Credit value:15 Restrictions:This module is only available to UCL MBA students. You must have first completed ‘The Data Analytics Advantage’ module. Alternative credit options:There are no alternative credit options available for this module.
You will develop an understanding of the economic principles that govern business operations. This module will explore important questions: How do our current theories fare if we challenge the fundamental end goal of maximising shareholder value? What might the economic imperatives be now and for the future if we challenge this assumption?
Intended learning outcomes
By the end of this module, you should be able to:
understand the concept of demand and supply
shift the demand and supply curves following changes in determinants and analyse implications for prices and quantities
categorise the different kinds of costs that form the basis of supply decisions
understand pricing in competitive markets
understand pricing and quantity determination in monopolistic industries
use game theory tools to understand oligopoly pricing and firm behaviour
understand the key drivers of macroeconomic forces
understand the channels by which macroeconomic developments can translate into risk and opportunities for businesses
use macroeconomic models to assess the long-term growth potential of countries.
Module deliveries for 2020/21 academic year
Teaching and assessment
Methods of assessment:
Class interaction (40%)
Assignment 1: individual assignment (30%)
Assignment 2: group assignment (30%)
Mark scheme:Letter grades
Module leader:Frederic Malherbe and Sergio Vicente
Who to contact for more information:firstname.lastname@example.org